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Digital Marketing

Everybody talks of Digital Marketing these days. It is a new kid on the block, the poster child of marketing. It is marketing in a new avatar – using the digital ecosystem. It is a sub-system of marketing, an area of which we have a deep understanding. We help our clients digitally market their products and services from that vantage point by providing a holistic & integrated approach. This ensures that they get the desired results – increased reach, awareness, leads, conversions, and revenue.

1. SEO

​SEO or Search Engine Optimization is an activity to ensure that your company is easily found by customers in your target market using search engines.

 

Websites

 

The company website is your digital showroom that is open for visitors across the globe 24x7. We engage with clients in designing customized websites based on their business and industry needs. After the launch, we optimize it for search engines so that clients keep getting a good quantity and quality of leads. We also maintain the website for our clients to keep it relevant & updated all the time.

 

Blogs

 

Blogs are an integral part of any website and help a lot in diverting organic traffic to your website. We engage with clients to create content for blogs, preparing a calendar and regular posting as per schedule.

 

 

2. Social Media Marketing

A lot of hype has been created around social media. A focused and disciplined approach is recommended while using social media for business promotion. We help our clients build and grow their presence on different platforms systematically to ensure they get the desired results.

Organic & Paid

We engage with clients in creating, scheduling, and posting of content on social media to create awareness, conversation and build credibility. This leads to relationships which could   result into business.

We also help clients with paid advertisements on social media to increase their reach and motivate customers for an action.

The platforms that we typically use are LinkedIn, Facebook, Twitter, Instagram.

 

3. Email Marketing

Email marketing is a highly effective way to reach, interact and engage with existing and potential customers in your target market.

We help our clients automate this process, design opt-ins, build database, email sequences, and monitor the results. Our engagement helps the clients provide relevant content based on the stages in the buyers’ journey to guide them move forward and act at the right time.