Strategy Consulting

1. Marketing

• Marketing

• Marketing Audit

• Marketing Planning

• Market Analysis – Segmentation, Competition Mapping and Strategies

• Market entry strategies for geographies in India and abroad

• Identify market potential for products in specific target markets

• Price positioning for products and services

• Evaluate market segments for business attractiveness on revenue & volume

• Marketing Promotion

• Sales

• Customer Satisfaction Surveys to capture VOC

• Setting up a marketing organization

2. Sales

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• Setting up goals, periodic projections, gap analysis & corrective strategies

• Strategic initiatives to improve Lead Generation and Lead Conversion

• Key Account Management strategies

• Setting up and implementation of robust Reporting and Review system

• Strategies for effective Dealer Management

• Customer Complaint Management and resolution SLAs

• Strategies to reduce customer outstanding

• Lost Business Analysis & correction strategies

• Sales Audit

• Sales compensation & incentive structure

• Sales Organization, Restructuring & Succession Planning

• Recruitment, induction, training & retention

• individual roles and responsibilities through JD-KRA-KPI

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3. Service

• Increase customer satisfaction

• Increase uptime and resolution

• Improve resource utilization

• Grow revenue contribution

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