Jun 18, 20195 minHow Corporate Marketing can add value to different business verticalsI have seen many companies that are having 4 or 5 different business verticals that are run as SBUs (strategic business units) with a...
May 19, 20194 minElements of MarketingMarketing is the most important activity every business must engage in because of its direct influence on sales and profitability. Every...
Apr 19, 20194 minDo not ignore MARKETING while SELLING“No sales. No company.” says Mark Cuban, owner of the Dallas Mavericks basketball club. Sales no doubt are the foundation of the...
Mar 7, 20194 minHow to get rid of departmental silosAs per Andrew Carnegie, “Teamwork is the ability to work together towards a common vision. The ability to direct individual...