Can you imagine sailing in a ship that has no captain? Or being the member of a cricket team without a captain or a musician in an...

In the previous post, we looked at the importance of VALUE and what is VALUE SELLING. Let us now understand what is VALUE PROPOSITION?...

Leaving conflict unresolved can cause serious problems to workplace morale, productivity, and company culture. No one wants to work in a...

For any successful business, developing and selling a good product or service is only half the battle. Providing your customers with good...